Brand Assets

Welcome to the SCOR Brand & Marketing Page.

Follow these guidelines when promoting SCOR through community content creation and marketing communications.

About

SCOR is an infrastructure layer for programmable fandom and sports IP.

SCOR brings one of the world’s largest and least tokenized asset classes onchain: licensed sports IP. By replacing platform-dependent pipes with onchain rails, SCOR restructures the value chain so economic rights and fan activity can move directly between IP holders and fans.

Logotype

SCOR Ecosystem Wordmark

Black

White

SCOR Ecosystem Brand Mark

Colored

png

svg

Black & white
for dark bg

png

svg

Black & white
for light bg

png

svg

SCOR Ecosystem Combination Mark

Colored
for light background

png

svg

Colored
for dark background

png

svg

SCOR Token Icon

Colored

Black&white

Logotype

SCOR wordmark is the main brand asset. Should not be distorted, rotated, add shadow, use outline or change colors.

SCOR combination mark is a logo variation which is used when the structure brand mark + wordmark is required.

colors

The primary palette forms the foundation of the SCOR visual identity. These colors should dominate all core brand communications.Approved color combinations are shown in the visual examples.

For best readability and visual impact, it is recommended that headline colors contrast clearly with the background. Strong contrast between text and background is encouraged to ensure clarity across all formats.

Typeface

Use the Jersey 25 typeface for all primary headlines and key visual moments to maintain a bold, recognizable identity.

Download

Sub-headlines and supporting text should complement the headline style while preserving clarity and visual balance.

Typeface

Announcement and partnership templates are designed to ensure consistency across communications while allowing flexibility in messaging.

When using templates, maintain the established hierarchy, spacing, and color structure to preserve the SCOR visual identity.